Topic: Connecting with Reluctant Listeners Format: MP3 Time: 04:33 For a person to give you time or money, they have to perceive a return that’s greater than what they give. For a person to do it twice, they have to...

A commonly cited problem with cold calling is it’s an unwelcome interruption and merely a shot in the dark. Both ills result in a colossal waste of time — the first risks damage to your reputation and the second is...