B2B SALES TIPS TO SELL MORE - FASTER
"I have worked with many business professionals, but none hold a candle to Jim Logan’s skill level." ~Richard H., LexTech
THERE ARE ONLY THREE WAYS TO GROW REVENUE
WIN MORE NEW CUSTOMERS
What is a core story?
It’s easier to talk about your business if you have a core story
An example of a company with the wrong story
INCREASE YOUR AVERAGE SALE
How to create your core story: Part 1
How to create your core story: Part 2
WIN MORE REPEAT BUSINESS
How advantages fit into the benefit discussion
Meaningful difference makes a big difference
12 common reasons to believe
Core Story Example: Lead Generation Letter