CORE STORY

"Jim Logan's understanding of solution-based sales is stellar. He's great at messaging!" ~Matt S., AV Solutions

YOUR CORE STORY

The story of your business is the foundation of all sales success.

Your core story is the way your business fits into your ideal customer’s worldview. It’s how you speak their language and address their areas of concern. It’s how you communicate with them about the things they value most. It’s the logical and compelling story of your offer told from your customer’s perspective.

Selling more – faster isn’t about trickery or gimmicks of any kind, shape or form. The secret is communicating better. And that’s what core stories are about.

Core stories attract your target market and help you sell more – faster.

KEY BENEFITS

GROW YOUR SALES PIPELINE

Since your core story is told from the worldview of your ideal customers, it makes it easier for your target market to recognize your value.

IMPROVE THE QUALITY OF YOUR SALES FORECSAT

Core stories attract better qualified prospective customers. That leads to sales forecasts being more accurate and predictable.

SHORTEN YOUR SALES CYCLE AND INCREASE YOUR CLOSE RATIO

As your core story resonates with your target audience, your perspective customers can vet their options faster, leading to shortened sales cycles and greater close ratios.

CREATE YOUR CORE STORY

Here are some free resources and a guide to create your core story. If you'd like help crafting your core story, don't hesitate, call us today!

WHY CORE STORIES ARE IMPORTANT

What is a core story?

It’s easier to talk about your business if you have a core story

An example of a company with the wrong story

CREATE YOUR CORE STORY

How to create your core story: Part 1

How to create your core story: Part 2

TIPS AND EXAMPLES

How advantages fit into the benefit discussion

Meaningful difference makes a big difference

12 common reasons to believe

Core Story Example: Lead Generation Letter