Posts tagged with: positioning

So, you don’t have a pile of money to brand and market your business? Neither do countless small businesses across the country. Small businesses have to make the most of every dollar spent to create a look-n-feel for their business and promote...
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This morning I drove by an office building I hadn’t been inside for 10+ years. The last time I was there I met with a client — our last meeting. There weren’t any performance issues and the client was kind...
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I come into contact with a number of companies who are great at the things they do, but aren’t the logical choice in their market. They want to be, but aren’t. And they’re frustrated with the thoughts of why they don’t have...
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I recently wrote a couple blog posts about solicitations I received seeking donations and a sales meeting. In both posts, I highlighted things I find lacking in their approach. The common thread is the reader isn’t enticed with a benefit...
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I recently re-read a news story I clipped about the last flight of the Titan Missile – For the 368th and last time, the United States launched a Titan rocket into space Wednesday. The blastoff of the 16-story, unmanned Titan IV signaled the...
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Are you fixing a problem that isn’t watched, measured or monitored by your target market?  If so, you’re wasting your time and your offering will never sell. You can have the greatest, most feature rich offering in the world, but...
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Last week I met with a small business owner, investor, and friend of mine to discuss specific investments he is involved in. He mentioned one of his investments, a software company, was wrestling with opportunities they are pursuing. This company...
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I just received in the mail another offer that looks great! Maybe too great. That’s the problem, it’s too good be true. Where’s the small print? I know there’s a catch in here somewhere. Why do I feel this way? Am I jaded? Remember...
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Reading a local publication earlier this morning, I noticed a couple real estate ads printed next to each other. Both ads read the same — name, rank and serial number. And both ads offered the same reason to call the...
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It’s greatly a B2B thing and I understand some of you will disagree, but it doesn’t matter if the production of a product or service demonstration video isn’t broadcast quality. What matters is you show prospective and existing customers how...
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