Posts tagged with: case study

Customer success stories are great lead generation and sales tools, but they shouldn’t be confused with application notes. Application notes aren’t success stories. For sake of argument with some, I’ll yield to them being a cousin. Technology companies, in particular,...
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Let me jump to the point of this post: customer success stories are the most powerful lead generation and sales tool you can own. I understand there are some who will read that and sincerely disagree, but I stand by that...
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In a recent post I asked the question whether or not you should ask for registration before downloading a white paper used in a lead generation campaign.  I recommended not asking for registration and instead focus on offering something of great value...
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One of the common questions about core stories is how they are used in sales and marketing campaigns. This post will provide an example. ======= I don’t define a core story as an end, such as a presentation, white paper...
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