Posts tagged with: bait

Let me jump to the point of this post: customer success stories are the most powerful lead generation and sales tool you can own. I understand there are some who will read that and sincerely disagree, but I stand by that...
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This post is a quick follow-on to my earlier post on special, time-limited discounts. I looked over several of the emails I cited and a cursory Internet search — here is a collection of the reasons given for creating or extending...
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I just counted. I’ve received four emails already this week touting special, time limited discounts. I’m not sure how many similar emails I’ve received the past month, but I’m sure it’s a lot. They arrive almost daily — or so it seems....
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I recently wrote a couple blog posts about solicitations I received seeking donations and a sales meeting. In both posts, I highlighted things I find lacking in their approach. The common thread is the reader isn’t enticed with a benefit...
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Click on the image to the right to reference my comments below. The image will open in another tab or window. ======= I recently received another unsolicited email from a company hoping to engage with me and my company regarding B2B services...
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That’s all it said on the outside of a very professional looking envelop I received in the mail yesterday — Change of Payment Information. I held it in my hand for a few seconds, turned it over a couple of times,...
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I have no idea why, but I recently found myself reading press releases. I surfed a dozen or so websites reading press releases of all sorts, from all sorts of companies.  They suck – press releases that is, not the...
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Yesterday’s mail brought me a wonderfully written, one page, six paragraph sales letter soliciting my donation to a local foundation.  It’s formatted nicely, is hand signed, and accompanies a professional looking donation card. I bet they don’t raise much money....
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I just received in the mail another offer that looks great! Maybe too great. That’s the problem, it’s too good be true. Where’s the small print? I know there’s a catch in here somewhere. Why do I feel this way? Am I jaded? Remember...
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You’ve been pre-selected to receive a Gold credit card! That’s what the envelope and letterhead says.  No caveats, except for a tiny cross sign after the words pre-selected.  Looking lower in the text, the tiny cross sign says to see the...
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