Driving Mechanisms are the things going on in a client account that drive the purchase decision in a given time-frame. This podcast explains the value of driving mechanisms and how sales staff and management alike can use them to qualify and advance a sales opportunity, as well as increase the accuracy of your sales forecast.

Be sure to drop questions into the comments below regarding anything shared in the podcast that may need greater definition or explanation.

How do you use driving mechanisms in your sales activity?

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