gimmickThis post is a quick follow-on to my earlier post on special, time-limited discounts. I looked over several of the emails I cited and a cursory Internet search — here is a collection of the reasons given for creating or extending time-limited, special offers:

  • My warehouse guy just found another box…
  • My accountant says I’m nuts for continuing this…
  • We made a mistake in our copy and got the date wrong…
  • Since the response has been overwhelming…
  • The servers overloaded so we decided to extend the deadline.
  • When the deadline arrived the line was just too long to get in, we had to continue.
  • The last time we made this offer we sold out in x minutes xx seconds…

I’d like your input and answer to a serious question — Do you believe this kind of stuff?

I’d like to know if you share my reaction to statements like those above. When I read stuff like that I cringe. It’s possible the statements are true, but more likely they are fabricated to make it seem there is great demand or a scarcity of product or services being offered. I think these statements are close to being a scam and are disingenuous. The temptation to write them is great, but they just don’t read as being sincere or genuine.

What do you think? Do statements like those above bother you, do you like them, or do you read right through them and really don’t care? Why?

-------

Don't miss an update. Subscribe to our blog and newsletter!