quickstartA few years ago I launched a copy review service — an experiment of sorts. I never promoted it much, but many people purchased it.

For reasons I can’t explain, I took the link to the service down a couple years ago and never mentioned it since.

With this post, I’m re-launching the service

At the prodding of a past client, I reevaluated the service and have decided to re-launch it.

The way the service works is you send me whatever copy you want me to review and edit. In 48 hours or less, I will provide you a written review of your copy, including a screencast to highlight review particulars.

The thought behind the service is simple: it’s easier to review copy than it is to create it. Easy means less of my time. Less of my time means lower price. Lower price means lower barrier to purchase. The idea is to have a service that’s easy to purchase and provide that results in something of value.

Win/win.

Hi Jim,

I have to write many, many letters. I paid a copywriter once and all I got was my own words back to me. Haven’t had anyone since…Thank you, thank you, thank you! Wow! I love what you did to my letter. You now have a client for life. I am so impressed with the changes you made. I think everything is very clear…this letter looks good.

– three weeks later –

I just have to share with you – My letter is working!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I have just received full payment for one ad and have had several phone calls with questions. I am thrilled! None of my letters have ever gotten any kind of response so to have this kind of response so early is absolutely an answer to prayer.

God bless you…

Your friend,

Joyce Hawkins

Here’s how I define review

When I say review, I don’t mean a lot of weak comments like good, add more, change this, etc. When I review something I offer substantive feedback on what needs to be change, clarified, removed, rearranged, or beefed-up. I often re-write sentences for greater impact and clarity, correct grammar when I see something wrong, and reorganize copy to make greater sense. What I won’t do is start form scratch and create something completely different. For that, you need to hire me as a copywriter.

This isn’t a proofreading or copyediting service — it’s a substantive review of the effectiveness of your copy given the reader, your offer, and call to action. Here is the range of copy I review:

  • Sales letters
  • Brochures
  • White papers
  • Case studies
  • Sell sheets
  • Lead generation letters
  • Landing pages
  • Web copy
  • Email marketing
  • Etc.

Here’s my offer

I’ll give you my best thoughts, ideas, and guidance reviewing whatever copy you have for $100 a page or URL (URLs are $100 per 500 words, round up to the nearest 500).

There are no refunds. And the only guarantee is I will give you my best thoughts, ideas, and suggestions to improve and maximize the effectiveness of whatever you give me.

Example

Here is a letter I was sent to review.

Here is my review.

Here is the final letter.

The result was a documented 400% increase in response and record sales.

Here’s what you should do next

Follow this link to learn more about the service and place your order. It’s a painless process with an expected return well in excess of the cost. Again, win/win, the way all business ought to be.

All questions are welcome!

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