lostI visited three websites this morning with no contact information beyond a web form. All were companies supporting ecommerce. Incredible!

How do you trust a company that doesn’t give you a telephone number, physical address, and a name of a human that works there? You can’t.

Especially for small businesses, contact information is a great way to personalize the customer experience.

Emails addresses are free — as such you ought to use different addresses to filter inquiries, feedback, and requests for support. The same applies with most voice solutions — it’s easy to route calls to specific extensions. Add a name to an extension or an email address and you’ve made a personal contact.

It’s simple. Why doesn’t everyone do it?

What do you think when you visit a website and can’t find a physical address, telephone number, or bio of the people leading the company? I lose all confidence.

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