Posts filed under: Copywriting Skills

It’s obvious I’m a copywriter. But for many of my clients, it’s a weird kinda secret — I have two personas online 🙂 Many of my clients know me as a sales consultant providing coaching and traditional consulting services. Other...
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This post is a quick follow-on to my earlier post on special, time-limited discounts. I looked over several of the emails I cited and a cursory Internet search — here is a collection of the reasons given for creating or extending...
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Click on the image to the right to reference my comments below. The image will open in another tab or window. ======= I recently received another unsolicited email from a company hoping to engage with me and my company regarding B2B services...
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That’s all it said on the outside of a very professional looking envelop I received in the mail yesterday — Change of Payment Information. I held it in my hand for a few seconds, turned it over a couple of times,...
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I recently re-read a news story I clipped about the last flight of the Titan Missile – For the 368th and last time, the United States launched a Titan rocket into space Wednesday. The blastoff of the 16-story, unmanned Titan IV signaled the...
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You’ve been pre-selected to receive a Gold credit card! That’s what the envelope and letterhead says.  No caveats, except for a tiny cross sign after the words pre-selected.  Looking lower in the text, the tiny cross sign says to see the...
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Every direct response marketer and copywriter knows testing is the secret to success in any marketing and sales campaign. As professionals, we can leverage our experience and reason why a campaign should be successful, but until we execute the campaign,...
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I recently received an email invitation to a virtual direct marketing conference. What’s so special about that? Nothing. And that’s the point of this post. The invitation told me I’d have the opportunity to schmooze with 2000+ peers from a...
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I don’t talk about it much at all: I have a second career as a soccer coach and president of a local competitive club. Routinely, I receive solicitations from various vendors wanting our business in everything from photographer to uniform...
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Borrowing words from Potter Stewart and applying them to junk mail, it’s often hard to define, but I know it when I see it. So do you. Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call...
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