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The future of SEO

Guessing at the future of SEO, I look at the recent past, then map it to a likely future. Doing so, you can get a pretty good picture of where search is going and what’s likely to be important to companies dependent on or desirous of...

SEO 2.0: The need to serve people

SEO 2.0 is hardly a new term. And in the age of the Internet, it’s hardly new. If you aren’t familiar with the term, it can be over-simplified as the evolution of search from technology-driven initiatives to match searchers to...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Maecenas sodales arcu est sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Etiam semper adipiscing ullamcorper

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Maecenas id arcu congue sapien volutpat lobortis

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

This is an interesting gimmick. I really hate it.

I’ve received a figurative ton of mail congratulating me on be being pre-qualified for an offer I don’t want and have less interest in accepting. This is an interesting trick and gimmick tactic to increase response and application rates. I...

The ginsu knife of sales letters

A friend recently asked me to review a letter – a three page sales letter a partner of their company wants to send to my friend’s customers. It’s a letter offering a service of the partner – part of a...

Your price may be too low, increasing it may spur sales

Believe it or not, sometimes a dead product or service can come to life by raising its price. Let me say it again. If you have a product or service that isn’t selling, it may be priced too low. Price...