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The small business advantage

Here is a simple way small businesses can offer their customers an advantage in doing business with them as opposed to their larger competitors: make yourself available and respond faster. Many businesses place roadblocks and barriers to customer interaction –...

Why your prospect’s view of the world is more important than yours

There’s a lot of marketing effort and  out there focused solely on how the vendor thinks — the vendor’s view of the world, vision of the future, story, way of making the world better, etc. And for good reason: Who...